1 hometown living at its best FACES 2025 PERMIAN BASIN of THE Faces of the Permian Basin is published by Hometown Living, LLC. 817.599.6167 | hometownmedia.group PROUDLY PRINTED IN THE USA All rights reserved. Copies or reproduction of this publication in whole or in part is strictly prohibited without expressed written authorization from the publisher. Every effort is made to ensure the accuracy of the information contained herein. Advertising is subject to omission, errors, and other changes without notice. Special Edition ON THE COVER Photo by Angela Gonzales Photography What does it take to be a Face of the Permian Basin? The first thing that comes to mind is to lead by example. Hometown Living At Its Best has been the motto of our family owned and operated business for over 16 years. Being able to showcase local businesses and entrepreneurs who help our community grow and thrive brings me pure joy especially being a born and raised Midland’er. The Faces in this issue are not only business leaders in West Texas but they are also leaders in their church, philanthropic institutions, volunteers, youth organizations and much more. I truly believe that a community is not solely based on a title or location but on the relationships that are built and maintained and that is exactly what I believe every Face in this magazine represents. You are able to get to know every business and person professionally and personally through The Faces of the Permian Basin. In addition to showcasing their business, the Faces have chosen to showcase and raise awareness to a nonprofit organization of their choosing. So many lives are bettered through these organizations both on the receiving end and the teams of people that give their time, effort and talent. I kindly suggest that as you read through this issue that you consider involving yourself or donating to a charity that speaks to your heart. On behalf of Hometown Media Group, we hope you thoroughly enjoy this issue for the year of 2025, and we would be honored to partner with you to evaluate your business. May this year bring joy, laughter, love and much prosperity. Thank you for supporting our local Faces and organizations! Katie Audas TEAMletter MIDLAND ODESSA living living And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him. - Colossians 3:17 Casey Perkins Executive Publisher Susan Avery Lead Creative Design Lindsey Kruger Marketing & Client Relations content@hometown-living.com Katie Audas Sales Account Executive katie@hometownmedia.group PHOTOGRAPHERS Angela Gonzales Photography Destinie LaRay Photo
3 hometown living at its best
The Life Center photo: Ian Davis Photography photo: Lane and Mistie Photography photo: Lane and Mistie Photography photo: Lane and Mistie Photography Provided by The Life Center TThe Life Center has been a champion for life for thousands of individuals since 1979. The non-profit, faith-based, alternative-to-abortion organization prioritizes education as the means to equip and empower individuals in making positive decisions about life and relationships. The Life Center offers confidential consultations; factual, medically accurate information, material support and life-skills training through teaching, helping and growing programs. The services are free of charge and are offered in communities throughout the Permian Basin. The main office is located in Midland, with satellite locations in Andrews, Big Spring and Odessa. TEACHING: In the past 10 years over 205,500 students 4th – 12th grade learned about sexual risk avoidance and healthy boundaries in area schools. The nurses in Midland and Odessa educate, test and treat for sexually transmitted infections. The STI/STD testing treatment services are free for young adults, 15-29 (some exclusions may apply). HELPING: All centers offer pregnancy consultation, testing, limited obstetrical ultrasound appointments performed by trained nursing staff, education classes, and material support for children up to 36 months age. The Life Center is expanding the Men’s Program in 2025 to equip and empower young men in Odessa and Midland. GROWING: The Next Steps programs are practical education concepts based on Biblical principles that are designed to present an opportunity to inspire a change of mind and heart. For volunteer opportunities, go to The Life Center tlcdonor.org/volunteer or the Every Neighbor Hub everyneighbor.vomo.org/org/everyneighbor
2025 FACES of The Permian Basin THE FACE OF John C. Scharbauer MIDLAND MEAT COMPANY WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM THE REST? We are the only meat shop around that relies solely on our own cow herd to provide our beef. We control the quality of our product from pasture to plate. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY?I am very passionate about ranching and the cowboy way of life. Our industry is constantly having to adapt to outside circumstances, whether it be weather or feed prices. There are so many variables which make things challenging. Farmers and Ranchers as a whole are extremely hardworking and quite honestly the backbone of this country. It’s an industry I don’t want to see fade away; I want to see it grow and adapt. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? Most definitely the people. I think just about everyone says that about West Texas but it’s true. I have learned this even more after opening my own business. Small businesses in our community go above and beyond to help support each other. That has been an amazing thing to be a part of. West Texas People…there’s none better. 2600 Loma Street, Midland 432.262.4644 midlandmeatco.com Quality 5 hometown living at its best
PPermian Basin Be the Change inspires students to be the positive change in their lives and the lives of others. BTC believes that all kids deserve an opportunity to be the best version of themselves. They provide programs that build trust, offer tools for goal setting, mentorship, and leadership skills. Through community partnerships, BTC provides students with essential resources to assist them in overcoming whatever obstacles they face and empowering them to succeed in life. Participants improve in each of the five emotional intelligence core competencies: self-awareness, self-regulation, motivation, social skills, and empathy. This semester they have focused on learning the importance of knowing self-worth, learning about self-empathy, and what showing compassion to others really looks like. If you are interested in becoming a financial partner or learning more about how you can get involved in opportunities to make a meaningful impact on the lives of local youth, please scan the QR code or contact Haylee McBride at 432-685-0445, ext. 443. Be the Change Provided by Be the Change PERMIAN BASIN 6 faces of the permian basin | hometownmedia.group
7 hometown living at its best THE FACE OF Rick Mitchell AMERICAN MOMENTUM BANK WHO IS YOUR BIGGEST SUPPORTER? My wife of soon to be 25 years, Geta. We have been there for each other through the highs and lows. She is my best friend, confidant and advisor. She is a career educator/administrator and is so passionate about her job and helping students. Our son said it best, “she is a catalyst to change someone’s future for the better.” HOW ARE YOU INVOLVED IN THE PERMIAN BASIN COMMUNITY? Since 2019 I have served on the board for Be The Change Permian Basin. They are a non-profit organization that inspires students to be the positive change in their lives and the lives of others. WHAT HOBBIES/TALENTS DO YOU ENJOY WHEN NOT HARD AT WORK? I love college football and have season tickets for Texas Tech. I also like to barbecue and grill, there’s nothing like a fall morning with brisket being smoked with mesquite and a cup of coffee in your hand! WHAT WAS YOUR FIRST JOB? I inherited my brother’s Midland Reporter Telegram paper route when I was around 12. Back then the paper was delivered in the afternoon during the week and mornings on the weekend. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? Having grown up in Midland and raising my family here, this place has a lot to offer. The people are genuine, hard-working, friendly, entrepreneurial and generous. We are a large enough city to offer more than the basics, but at the same time small enough to run into acquaintances when you are out and about. Bonus: We have the best sunsets! 600 North Marienfeld Street, Midland 432.620.6590 AmericanMomentum.bank Relational Banking 2025 FACES of The Permian Basin
8 faces of the permian basin | hometownmedia.group E MIDLAND Established in 1984 as the first feeding non-profit in the Permian Basin, the Midland Soup Kitchen Ministry’s goal is to help the less fortunate members in our community. This includes helping the elderly, unemployed, under employed and homeless men, women and children in our busy town. Their mission is simple: to feed people in need, regardless of their circumstance, physically and spiritually through the preaching of The Word of God. The Midland Soup Kitchen provides healthy and nutritious meals to all who come through their doors. They are committed to improving the quality of life and restoring the dignity of those they serve when in their care. In 2023, as a ministry they fed 32,700 people. This is up 14% from 2022, and 2021 met and exceeded these numbers. It takes everyone working together to meet the needs of the less fortunate. We encourage you to get involved and see what your contribution can do in someone else’s life! Midland Soup Kitchen operates strictly on community support. Without you or your financial help, we couldn’t do what we do on a weekly basis! Contact the office at 432-686-7687, email us at info@midlandsoupkitchen.org or visit midlandsoupkitchen.org for more information! Soup Kitchen Provided by Midland Soup Kitchen
THE FACE OF Keri Payne James THE AGENCY, KPJ REAL ESTATE TEAM WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM THE REST? Midland is home. This is where we raise our families & send our kids to school. The best part of our business is repeat clients & referrals, we take this seriously because we know buying or selling a home is a major milestone in a family’s life. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE? Always remain true to yourself. Keep your moral values & ethics high. HOW ARE YOU INVOLVED IN THE PERMIAN BASIN COMMUNITY? We love to give back to our fellow West Texas neighbors. We choose a different non-profit each month to highlight and collect for material & monetary needs. Our favorite part of the month is when we can come together as a team and donate our time at the facility! WHAT 3 WORDS WOULD YOUR FRIENDS USE TO DESCRIBE YOU? • Loyal • Authentic • Honest 4400 N Big Spring Street, Suite #124 Midland 432.683.1000 TheAgencyKPJ.com Midland’s Concierge Real Estate Service 2025 FACES of The Permian Basin 9 hometown living at its best
10 faces of the permian basin | hometownmedia.group IN THE BASIN Pink the Basin, Inc is a 501c3 non-profit organization started in 2012. Their mission is to increase breast cancer awareness and detection by providing education and resources for the Permian Basin Community. Pink the Basin, Inc provides Permian Basin women and men, with breast cancer screenings and diagnostic services, such as mammograms, ultrasounds, biopsies, and other breast imaging tests. With all donations remaining here in the Permian Basin, we partner with 6 of the breast centers in the Basin. Midland Health, Medical Center Health System (Odessa), ORMC (Odessa), Permian Regional Medical Center (Andrews), Reeves County Hospital (Pecos) and Scenic Mountain Medical Center (Big Spring). Screening recommendations: All women should have a risk assessment by age 30, annual mammogram screenings starting at age 40, and screening should continue past age 75. One in Eight women will be diagnosed with Breast Cancer in their lifetime, one in a thousand men will be diagnosed. The primary fundraiser for Pink the Basin, Inc. is the annual Luncheon in the month of October. Other funds raised for Pink the Basin come from Saving True Pairs Clay Shoot, Party for a Cause, area schools, business and restaurants. Funds are available to those without insurance, or limited health insurance. For more information or to donate visit our website at pinkthebasin.com. Pink photo: Lane and Mistie Photography photo: Lane and Mistie Photography Provided by Carolina Keith, Executive Director P
11 hometown living at its best THE FACE OF Chad Adams, PA-C FIRST PHYSICIANS WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? We are the largest privately owned and managed medical practice in West Texas. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? We strive to help improve the health of those we serve with a commitment to excellence in all that we do. Our goal is to offer quality care in a convenient, cost effective and accessible manner. We want our patients to know we are here to serve them, to help them in any way we can to make sure their needs are met. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE/WORDS OF WISDOM? Taking care of your health begins early on. If you begin with early preventive care, we are able to more efficiently stay on top of any health issues that arise. HOW DO YOU MEASURE SUCCESS? Our goal is longevity in mutigenerational care. We have been in business since 1997, and have consistently provided the kind of personal care to our patients that led us to grow from a single doctor to 16 full time providers. 3051 East University, Odessa 432.362.4376 FirstPhyisicians.com Family Healthcare 2025 FACES of The Permian Basin
12 faces of the permian basin | hometownmedia.group A 3:11 According to Midland ISD, 58% of MISD children are economically disadvantaged. At 3:11, our mission is to bless these local kids with a little childhood magic, while meeting their basic needs in practical ways. We work closely with MISD and other agencies to identify children in need, and to provide opportunities through which this community can meet those needs. To that end, we have three programs that serve hundreds of local kids yearly: Kids & Khakis is a behind-the-scenes program that delivers clothing, shoes, coats, and hygiene items directly to kids at local schools at the request of school personnel. Our unique Perfect PROMise program provides donated prom dresses to students free-of-charge to bless them with a dream prom dress they could never afford. 3:11 Christmas annually fills the wish lists of hundreds of local school children, taking a burden from parents struggling to make ends meet. These kids can then return to school in January with new clothes, warm coats, and special stories of Christmas, just like their more-advantaged peers. Please visit us at www.311ministries.org to get to know us better! Ministries “Anyone who has two shirts should share with the one who has none” – Luke 3:11 Provided by 3:11Ministries
13 hometown living at its best THE FACE OF Vern Disney, Jason Biffle, Jeremy Spears, Kelly Baggett, Paul Stephens, Justin Disney, Michelle Bose JACAM CATALYST WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? Our industry is fiercely competitive, yet we have carved out a unique niche by delivering cost-effective solutions to our customers. With our experienced and skilled team, coupled with our extensive capabilities in the Permian Basin, we are well equipped to meet the diverse needs of our customers. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? The oilfield is one of the few industries that truly rewards individuals and companies for their responsiveness to customer needs. This environment fosters innovation, drives hard work, and cultivates a commitment to excellence. HOW ARE YOU INVOLVED IN THE COMMUNITY? We have a substantial workforce that lives and works in the Permian Basin. As a company, we actively support our employees and the community by donating to numerous local organizations and sponsoring events. HOW DO YOU MEASURE SUCCESS? We measure success by ensuring a high degree of satisfaction among our employees and customers all while maintaining the financial stability of our company. WHAT KEEPS YOU MOTIVATED WHEN THINGS GET HARD? We remain motivated during challenging times because of our strong commitment to our employees, customers, and community. We recognize that life and work can be tough, but a brighter future awaits us if we stay true to our values and are committed to being the best in the industry. 11999 East US Hwy 158, Gardendale 432.563.0727 JacamCatalyst.com Oilfield Solutions 2025 FACES of The Permian Basin
14 faces of the permian basin | hometownmedia.group HHigh Sky Children's Ranch opened its doors in 1963. As time progressed, so did High Sky and its support services. Present day, High Sky maintains eight programs and has a presence in over thirty Texas counties. High Sky's STAY Together and Partnering with Parents programs work with families to promote healthy relationships and advance families' reunification process. High Sky opened its new emergency shelter for children and launched its first boys' teen home last year. Foster Care & Adoptive services are provided for children and families looking for a forever home. Individual and Family Therapy is offered to all participants in our programs, consisting of various therapy modalities to best suit specific individuals' needs. As children grow, High Sky's PAL program provides teenagers with the skills and knowledge necessary to transition to living independently. Once aged out of the foster care system, the LIFE program works with youth from 17-21 to further their individualized career goals and overall adjustment. High Sky's mission to heal abused children and promote family wholeness transcends one specific stage of childhood development. To join us as we build a better future for children and families, contact us directly at highsky.org or call 432-694-7728. HIGH SKY Children's Ranch Provided by High Sky Children’s Ranch
15 hometown living at its best THE FACE OF Billy Black BILLY BLACK HVAC HOW ARE YOU INVOLVED IN THE COMMUNITY? This is honestly my favorite thing about being a small business owner. We are proud to support a variety of local programs, but I have to say my favorite is our involvement in youth sports. It’s a great feeling to see your name associated with making things better for the next generation. And an especially great feeling to know your sponsorship potentially created an opportunity for a kid to participate in a sport who otherwise wouldn’t have had the chance. HOW DO YOU MEASURE SUCCESS? Real success isn’t about a bottom line or a bank account; it’s about lives you’ve changed along the way. It’s been awesome to see people on our team buy their first homes, first cars, have health insurance for their family for the first time… We’ve also been fortunate enough to meet customers who have been dealt a tough hand, and be able to say, “You know what, this one’s on me.” We’ve been so blessed with loyal customers and opportunities, and seeing the ripple effect these relationships create makes the hard days worth it. WHAT IS THE NUMBER ONE THING YOU WISH MORE PEOPLE UNDERSTOOD ABOUT THEIR HVAC SYSTEM? An HVAC system is a lot like a car or any other working piece of equipment. We agree with the industry-standard recommendation of having two maintenances performed by a licensed HVAC technician each year. To put it on autopilot and keep customers from forgetting, we offer an annual package that includes a spring and a fall inspection and tune-up, along with discounts on any repair services that might be needed. It’s like the old saying goes, “An ounce of prevention is worth a pound of cure.” 1026 South Goode Street, Midland 432.312.6337 BillyBlackHVAC.com Home Comfort 2025 FACES of The Permian Basin
16 faces of the permian basin | hometownmedia.group RRope Youth is a non-profit organization dedicated to helping youth in the Permian Basin. Their goal is to help youth move forward in their lives through redirection, prevention, and mentoring. Rope Youth is focused on two areas dealing with youth, Fatherless and Food insecurity and are looking for volunteers for our Young Gentlemen’s and Young Ladies League. They are also looking for partners to help feed kids in the summer. Last summer Rope Youth served 8843 meals to kids and their families in Midland. This summer they have set a goal of 10,000. For more information on volunteering and partnering call Karl at 432-553-3116 or visit ropeyouth.org YOUTH Provided by High Sky Children’s Ranch Rope
17 hometown living at its best THE FACE OF Maribel DeAnda JET-SETTER ROUTES WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? As a Virtuoso travel advisor, I have access to exclusive perks and preferred suppliers, ensuring every trip is seamless and tailored to my clients’ dreams. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? I’m passionate about this industry because I get to turn my clients’ travel visions into reality. No two vacations are ever the same and I love crafting unique experiences that perfectly align with each client’s desires. Seeing them explore new destinations and make unforgettable memories is what truly fuels my love for travel planning. HOW ARE YOU INVOLVED IN THE COMMUNITY? I’m deeply committed to supporting local businesses and always strive to shop local whenever I can. I believe in the power of community and feel that by supporting at-home businesses, we help our local economy thrive and build strong connections. HOW DO YOU MEASURE SUCCESS? I believe success isn’t necessarily about money; It’s about the joy, satisfaction, and positive impact I can have on the lives of those I work with. When people leave their trips feeling fulfilled and excited to plan their next adventure, I know I’ve succeeded. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? My favorite thing about West Texas is simple, it’s home. The vast landscapes, the quiet beauty, and the close-knit community all make it a special place. WHAT THREE WORDS WOULD YOUR FRIENDS USE TO DESCRIBE YOU? I hope they would describe me as hilarious, caring, and attentive. 432.558.8297 Jet-SetterRoutes.com Luxury Travel 2025 FACES of The Permian Basin
18 faces of the permian basin | hometownmedia.group REHABILITATION CENTER MMidland Children’s Rehabilitation Center (MCRC) has been changing the lives of children in the Permian Basin for over 68 years by providing neurological, orthopedic, and developmental therapy in a compassionate environment, regardless of a family’s ability to pay. MCRC offers physical, occupational, and speech therapies, Dyslexia tutoring, therapeutic dance and Taekwondo, Hippotherapy, therapeutic riding, and aquatic therapy. In 2023, MCRC served 489 unduplicated children and expect to serve close to 600 by the end of 2024. MCRC began as the Cerebral Palsy Center in 1956 and set out to offer premier pediatric therapy at no cost to the families they served. To date, MCRC has never billed a family or insurance for the services received. MCRC is 100% community supported, meaning that the cost of therapy is supported through the generosity of local individuals, foundations, companies, and funds raised at special events. It remains the vision of MCRC to continue offering these lifechanging services as a gift to the families we serve! If you are interested in attending a fundraising event or learning more about ways you can support MCRC, please visit their website at midlandchildrens. org or contact Whitney Roland, Development Director, at (432)498-2053 or wroland@midlandchildrens.org. idland Children’s Provided by MCRC M
19 hometown living at its best THE FACE OF Cole Crosby, Owner/Operator BLACK WIDOW OIL FIELD SERVICES LLC WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? Tailored Solutions: We specialize in providing customized environmental and reclamation services that meet the specific needs of our clients. Advanced Technologies: Our use of cutting-edge technology and innovative methodologies enhances the efficiency and effectiveness of our reclamation efforts. Commitment to Sustainability: We implement environmentally responsible practices that not only comply with industry standards but also aim to enhance ecological health. Expert Team: Our team consists of highly skilled professionals with extensive experience in environmental management and reclamation that allows us to address complex environmental challenges with confidence and precision. Proactive Community Engagement: We prioritize building strong relationships with local communities and stakeholders by fostering open communication and collaboration. Comprehensive Service Portfolio: Our extensive range of services includes environmental assessments, monitoring, reclamation planning, and execution. This holistic approach enables clients to manage their environmental responsibilities effectively through a single provider. Rigorous Safety Standards: We adhere to stringent safety protocols and practices to protect our workforce and the environment during all phases of our projects. Commitment to Continuous Improvement: Black Widow is dedicated to ongoing research and development, regularly updating our practices based on industry advancements and feedback to enhance our service offerings. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? Black Widow Oilfield Services appreciates West Texas for its rich natural resources and strong sense of community. The resilience and work ethic of the people in the region can also be a big highlight, fostering a supportive environment for businesses to thrive. 512.470.8156 BWOFS.com Enviromental & Reclamation Services 2025 FACES of The Permian Basin
20 faces of the permian basin | hometownmedia.group F HEART ASSOCIATION For over a century, the American Heart Association has been at the forefront of the battle against heart disease and stroke, the leading and fifth-leading causes of death in the United States. With more than 35 million volunteers and supporters and approximately 2,900 employees worldwide, the Association’s mission is to improve heart health and save lives, including those in the Permian Basin. The Midland-Odessa market is gearing up for two significant events aimed at raising awareness and funds for heart health. The San Angelo Go Red for Women Luncheon on February 26, 2025, at the McNease Convention Center, followed by the Permian Basin Go Red for Women Luncheon on May 7, 2025, at the Odessa Marriott. These events are part of the Association’s Go Red for Women campaign, which focuses on the unique heart health challenges faced by women and promotes education and lifestyle changes to prevent cardiovascular disease. Cardiovascular disease is responsible for 1 in 3 deaths each year, claiming more lives than all forms of cancer combined. However, the Association emphasizes that most cardiovascular diseases can be prevented through education and healthy lifestyle changes. This includes maintaining a balanced diet, engaging in regular physical activity, avoiding smoking, and managing stress. Funds raised through local events and donations play a crucial role in the Association’s efforts. These funds help save the lives of children born with congenital heart defects and support adults struggling with heart disease. Additionally, the Association provides CPR training to thousands, equipping individuals with the skills needed to save lives in emergencies. The American Heart Association strives to be a champion for health and well-being, ensuring that everyone has access to quality healthcare. By supporting the ASSOCIATION, residents of the Permian Basin can contribute to a healthier community and help reduce the impact of heart disease and stroke. To donate or volunteer, contact Ashley Quintana at Ashley.Quintana@heart.org. Your support can make a significant difference in the fight against cardiovascular disease. Provided by the American Heart Association American
THE FACE OF Kevin E Salas, FNPC NRCME COHC COURTYARD FAMILY PRACTICE WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? We are a single-provider practice, ensuring that you will see the same provider during each visit. Our approach fosters a hometown family atmosphere, reflecting our roots in Midland, Texas. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? I am passionate about this industry because I find great fulfillment in addressing the challenges faced by patients on a daily basis. Providing effective solutions that alleviate their concerns and contribute to improved outcomes is what drives my commitment to this work. HOW ARE YOU INVOLVED IN THE PERMIAN BASIN COMMUNITY? I lead a non-profit softball organization called the Black Widows, volunteer my time at St. Stephen’s Church as a Knight of Columbus, and actively participate in events organized by the Midland Fire Department and Midland Police Department to raise funds in support of our first responders. WHAT KEEPS YOU MOTIVATED WHEN THINGS GET HARD? Knowing that one day I will need a provider to care for me that loves his/her job as much as I do, keeps me motivated. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE? Never say, “I will tomorrow, do it today because God never promised you tomorrow.” This powerful reminder encourages us to seize the moment and act now, emphasizing the importance of taking immediate action rather than postponing our intentions. HOW DO YOU MEASURE SUCCESS? I define success by the achievements of my patients, family, friends, and peers. Our impact on those around us reflects our own success; if we have not contributed to their growth and accomplishments, we cannot consider ourselves truly successful. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? The deep passion and mutual support in West Texas create an unbreakable bond among its community members. WHAT THREE WORDS WOULD YOUR FRIENDS USE TO DESCRIBE YOU? Passionate, Intense, Funny 4410 N Midkiff Ste D6 432.704.5607 CourtyardFamilyPractice.com Family Medicine 2025 FACES of The Permian Basin 21 hometown living at its best
22 faces of the permian basin | hometownmedia.group PPermian Warrior Partnership™ (PWP) is a veteran-focused, community-led initiative to proactively connect with all veterans and ensure access to quality resources and opportunities available in collaboration with the community. We aim to cultivate an integrated, resilient, and prosperous veteran community within the Permian Basin by improving veteran quality of life thus ending veteran suicide. Supported by funding from the Permian Strategic Partnership and the Abell-Hanger Foundation, it is the culmination of the Community Integration program. Permian Warrior Partnership is standing by to serve veterans, their families, and caregivers in the Permian Basin. Coordinated assistance with veterans’ benefits and connections to local and national resources are just a call away! Roy Dobbins currently serves as Program Lead of the Permian Warrior Partnership program, supporting the community and the veterans served through the America’s Warrior Partnership Community Integration Model. A veteran of the United States Army, Roy began his career in Air Defense Artillery as a Vulcan Cannon Gunner going on to serve as a Network Engineer with NSG in Washington D.C. He has spent much of his civilian career as an Information Technology Director. Roy received his bachelor’s degree from Grantham University of Engineering and is currently working towards a Masters in Mental Health Counseling at the University of Texas Permian Basin. For questions, please contact Roy Dobbins at rdobbins@permianwarriorpartnership.org www.permianwarriorpartnership.org Permian Warrior Provided by PWP PARTNERSHIP
THE FACE OF Bill Coombes MIDLAND ARMY AIRFIELD MUSEUM AND HIGH SKY WING CAF WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? Our museum is a living breathing entity NOT a static display of old military airplanes. Visitors can see, hear, feel, and touch WW II at our Museum. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? Keeping history, especially the aviation history of WW II, is what drives our members. WHAT KEEPS YOU MOTIVATED WHEN THINGS GET HARD? That’s easy. Flying and maintaining old airplanes is a snap compared to the time when the skies weren’t so friendly, and the war meant hardships for everyone. We owe those people of the “Greatest Generation” so much. HOW DO YOU MEASURE SUCCESS? For me personally it is to be respected by my peers. For our Museum it is to have more visitors leave with a better understanding of the war and the sacrifices ordinary citizens were called upon to make. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? Good flying weather and friendly people. 9600 Wright Drive, Midland 432.894.3129 HighSkyWing.org Midland’s Only Flying Aviation Museum 2025 FACES of The Permian Basin 23 hometown living at its best
24 faces of the permian basin | hometownmedia.group PPermian Basin Animal Advocates is a 501c3 nonprofit organization serving the Permian Basin area. They strive to educate and help the public with spay & neuter, rescue abandoned or unwanted animals and find them forever homes. PBAA was started in April of 2019, by three women who wanted to make a change by saving the unwanted and neglected animals in our community. People began to see the change they were making and wanted to be a part of it. From there, with the help of several consistent fosters and donors, PBAA began to grow and eventually turned into the rescue it is today! In just the first 18 months, this small group of rescuers were able to save 448 animals and the number is continually growing with each year. They are always looking for foster homes, volunteers, and donors to help continue their mission and save as many lives as possible! You can find out how to get involved by checking out their Facebook, IG, or website, pbanimaladvocates.com! PAWSITIVELY Impacting the Basin Provided by PBAA
THE FACE OF Charles Myers & Katy Stallings WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? Katy: Being a family attorney is amazing because our work has direct impact on real families. Helping our clients navigate some of the hardest parts of their lives is not always easy but it sure is rewarding. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE? Katy: Be kind. Everyone you meet is fighting a hard battle. HOW DO THE RESIDENTS OF PB BENEFIT FROM YOUR BUSINESS? Charles: We bring Permian Basin residents big city legal skills with small town values. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? Charles: The people of course! 1010 West Texas Avenue, Midland 432.683.3700 / Text 432.251.3799 WardMyers.com Ward & Myers 2025 FACES of The Permian Basin 25 hometown living at its best
26 faces of the permian basin | hometownmedia.group NATURE CENTER Provided by Sibley Nature Center TThe Sibley Nature Center celebrates the nature and history of their region through a broad range of educational programs and personal experiences. Programming is given on their 49 acres in Hogan Park, as well as in schools, churches, ranches, and private gatherings throughout the Llano Estacado region, the Sibley Nature Center seeks to encourage community members to be knowledgeable about the flora, fauna, and history of the region. Their 49-acre complex includes a natural history museum with auditorium and non-lending library, an education garden, trail system with a pond, shade shelters, pavilion, and fire pit. They have two festivals annually, interpretive programming, outreach education, field trips, garden programs, lecture series, pre-k story time, theater Thursdays, artist receptions, teacher workshops, artist workshops, and the Sibley Camera Club. You can check their website to find out more, subscribe to their monthly newsletter for upcoming events, and follow them on Facebook and Instagram @sibleynaturecentertx 1307 E. Wadley Avenue, Midland, TX 79705 Trails are open 7 days a week, 365 days a year. Museum is open Monday-Friday from 9am-6pm www.sibleynaturecenter.org 432-684-6827 SIBLEY NATURE CENTER…WHERE NATURE, RECREATION, AND HISTORY MEET. Sibley The
THE FACE OF Katie Audas MIDLAND LIVING & ODESSA LIVING WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? Building and maintaining strong relationships with my clients is such a key factor in sales and it is truly something I thoroughly enjoy. I learn new things every day about the people I meet and I am educated on their businesses and lives in general. The Permian Basin is constantly evolving, and I am so lucky to be a part of it! WHAT KEEPS YOU MOTIVATED WHEN THINGS GET HARD? My daughters, without a doubt. As a mom of two young girls, I am setting an example for how they navigate their future be it work ethic, how you treat others, how you want to be treated and so many other things. They bring out the best version of myself. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE? Take a walk and talk to God. Be kind and give grace. Love others as you want to be loved. Order the dessert. HOW DO YOU MEASURE SUCCESS? There are multiple metrics to success. I believe if you can confidently say that you are raising good, confident children, if you are actively taking care of your health, you have faith and trust in God, people look at you in a positive light, and you are financially responsible, you are successful. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? I feel collectively that all West Texans will say the community. Midland truly is an amazing place that supports each other. We pour ourselves into making our city the best it can possibly be. Not to mention the sunrises and sunsets can’t be matched. WHAT THREE WORDS WOULD YOUR FRIENDS USE TO DESCRIBE YOU? Determined, Nurturing, Organized 432.880.1127 HometownMedia.group 2025 FACES of The Permian Basin Hometown Magazine 27 hometown living at its best
28 faces of the permian basin | hometownmedia.group TThe MCHS Foundation plays an integral role in transforming charitable gifts and donations from our community into programs that provide real support and assistance to our patients and their families. It is the commitment of the Medical Center Health System Foundation that no one be turned away because of their inability to pay. Through philanthropy and volunteerism, the MCHS Foundation supports the mission of Medical Center Health System toward providing quality healthcare, education and outreach to all residents of the Permian Basin. With your generous support, the MCHS Foundation will be able to help our community and patients not only meet current healthcare needs, but also work toward a healthier and stronger tomorrow. Visit their website to donate today, mchsfoundation.org. Foundation Provided by MCHS FOUNDATION MCHS
29 hometown living at its best THE FACE OF 2025 FACES of The Permian Basin Meredith Hulsey, DO MEDICAL CENTER HEALTH SYSTEM WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? Medicine gave me the opportunity to blend biology and community. I love anatomy. Through college, it was always my favorite course no matter the creature I was studying. Yet providing empathy and clarity during another’s struggling moments is a privilege that I chiefly value. Integrating science knowledge with human connection results in life satisfaction for me. HOW ARE YOU INVOLVED IN THE PERMIAN BASIN COMMUNITY? My husband and I have rescued 22 dogs off the byways of Odessa this last year since partnering with Dogs Rescue R Us, a rescue based in Gardendale. The thousands of neglected and abandoned dogs in the PB needing a second chance inspired us to participate. We foster and sponsor supermix breed dogs—they have the best of all breed features combined! We also donate to help these same dogs transport to states that have stronger animal protection laws; where mixed breeds are rarer and desired. HOW DO THE RESIDENTS OF PERMIAN BASIN BENEFIT FROM YOUR BUSINESS? The residents of the Permian are my patients and customers. I want the PB community to receive quality healthcare delivered with empathy and integrity. 500 West 4th Street, Odessa 972.824.2369 mchodessa.com Outstanding Healthcare WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? People, hands down.
30 faces of the permian basin | hometownmedia.group Provided by CIA Christmas in Action RESTORING HOMES, RENEWING HOPE AAt Christmas in Action, we are dedicated to serving lowincome elderly and disabled homeowners in need. Guided by Christian values, we repair homes for low-income individuals, ensuring they live in warmth, safety, and independence. Through the passion of volunteers and the generosity of donors, we transform not just homes, but lives—restoring dignity and providing security. Between spring 2023 and spring 2024, 1,284 volunteers joined us to complete 818 projects, delivering hope and critical repairs to families across our community. From roofing and plumbing to wheelchair ramps, each project is a chance to share Christ’s compassion and demonstrate love in action. As a 501(c)(3) nonprofit, Christmas in Action relies on the kindness of supporters to continue this life-changing work. Every donation and every hour volunteered creates a ripple of hope and healing. Together, we can preserve and revitalize homes, ensuring our neighbors have safe, secure places to call their own. We invite you to join us in this mission. Whether by donating, volunteering, or spreading the word, your support will make a lasting impact. Donations can be made through our website, christmasinaction.org, or mailed to: P.O. Box 3744 Midland, TX 79702.
THE FACE OF Norma Whitsitt CFP®, AWMA® Vice President - Financial advisor RBC WEALTH MANAGEMENT WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? When working with an existing client or a potential client, my focus is taking the time to truly get to know the person to discover what is most important to them in their financial journey. Once goals and priorities are identified, we can work in concert to meet their specific needs. As a Certified Financial Planner®, I am well versed in financial planning, estate planning, retirement planning, and much more. My experience in these areas will help us create the appropriate plan that best suits their goals and priorities. This individualized plan will be reviewed and adjusted accordingly if the client’s priorities and goals change. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? I love sharing in the client’s experience as they navigate their financial course and working with them to achieve their financial and personal goals. It’s very rewarding to see those relationships through from start to finish. WHAT KEEPS YOU MOTIVATED WHEN THINGS GET HARD? Knowing that a detailed wealth plan has been put in place for clients that will get them through difficult times. The initial investment of spending time to create a detailed plan helps anchor future decision making and provides a long-term guidepost for a client’s goals and priorities. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE/WORDS OF WISDOM? Do the right thing, for the right reason in the right way. Staying true to your character, working hard and maintaining a strong ethical foundation will carry you through any adversity that may come your way. HOW DO YOU MEASURE SUCCESS? How you treat people. The legacy you will leave behind is not always about the money. Sir Winston Churchill once said, “We make a living by what we get, but we make a life by what we give.” 550 West Texas Avenue Suite 120, Midland Office: 432.687.8969 Work Cell: 432.813.7740 us.rbcwm.com/norma.whitsitt Wealth Management Investment and insurance products offered through RBC Wealth Management are not insured by the FDIC or any other federal government agency, are not deposits or other obligations of, or guaranteed by, a bank or any bank affiliate, and are subject to investment risks, including possible loss of the principal amount invested. RBC Wealth Management, a division of RBC Capital Markets, LLC, registered investment adviser and Member NYSE/FINRA/SIPC. RBC Wealth Management does not provide tax or legal advice. All decisions regarding the tax or legal implications of your investments should be made in connection with your independent tax or legal advisor. No information, including but not limited to written materials, provided by RBC WM should be construed as legal, accounting or tax advice. 2025 FACES of The Permian Basin
32 faces of the permian basin | hometownmedia.group M FOR HUMANITY abitat Provided by MHFH Midland Habitat for Humanity is one of the premier institutions responsible for constructing affordable housing in the Permian Basin. The organization’s partnership model offers deserving, hard-working families a hand-up. MHFH uses a rigorous qualifying process that includes progress from the application all the way through homeownership. Each participant contributes a minimum of 250 hours of “sweat equity” on the worksite and completes a homeownership education program. Successful candidates are then awarded a 0% interest mortgage, making homeownership a reality for some of the neediest families in the Permian Basin. The Habitat ReStore is the home improvement store and donation center of Habitat for Humanity in the Permian Basin. The ReStore offers new paint, flooring, and mattresses, as well as gently used furniture, appliances, art, and building materials at a fraction of the retail price. Proceeds from the ReStore help to fund Habitat’s goal to provide affordable housing to deserving families in Midland and Odessa. Your donations help too, by providing the ReStore with a full inventory of building materials, cabinets, home furnishings, lighting, and more for other shoppers to buy. Supporting the ReStore helps us to achieve our mission of Changing Lives Through Affordable Homeownership in the Permian Basin! To support Habitat for Humanity’s efforts in the Permian Basin visit www.habitatmidland.org or call 432.686.8877. H
THE FACE OF Taylor Henderson TAYLOR HENDERSON, REALTOR WHAT MAKES YOU AND YOUR BUSINESS UNIQUE FROM COMPETITORS? No, I’m not a huge company, but I put my heart and soul into getting clients to the finish line of their transactions. After 10 years in healthcare as a Registered Nurse, there’s not much that surprises me. It’s all about excellent communication, integrity, and determination. WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? Real estate can sometimes be impersonal, so it is always my goal to diligently provide a wonderful experience for my clients. Buying or selling a home should not be a cold experience focused on money, but rather one that is centered around customer service. WHO IS YOUR BIGGEST FAN? My kids, husband, and family. They are always extremely supportive of me and my business, and I am so thankful for them. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE? Life is 10% what happens to you, and 90% how you react. Life, just like real estate, is always going to throw unexpected challenges and difficult times at you. Reacting to those circumstances with positivity, intentionality, and diligence will always put you in a better place down the road. WHAT HOBBIES DO YOU ENJOY WHEN NOT HARD AT WORK? I have always enjoyed playing tennis, and now that the kids are older, it is my goal to start playing more. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? It might sound cliché, but the sunsets rival anywhere else in the world! 806.441.9632 westtexasrealestate.net West Texas Real Estate 2025 FACES of The Permian Basin
34 faces of the permian basin | hometownmedia.group OF MIDLAND Arts Council TThe arts are an essential part of what makes a community special, and in Midland, they play an even greater role. While our community’s geography can sometimes make it challenging to connect, the arts have a unique power to bring people together. Through painting, sculpture, music, writing, and performances, the arts allow us to share our stories, celebrate our traditions, and experience the world through different perspectives. They help us forge meaningful connections, foster a sense of belonging, and inspire creativity that enriches our lives. The Arts Council of Midland is excited to enter a new chapter with the rescue and restoration of the historic Scarborough-Linebery property as our permanent home. We are proud to be operating at 806 South Main Street in 2025! We invite you to be part of this meaningful restoration by making a tax-deductible contribution. Together, we can ensure this historic space remains a vibrant hub for the arts and our community for generations to come. In every brushstroke, note, and word, Midland’s past, present, and future come alive. Let’s continue to celebrate and support the arts—they are what make our community feel like home. To learn more or discuss how you can contribute, call 432-687-1149. Provided by ACM
35 hometown living at its best THE FACE OF Wagner Noël Production and Operations Team Domingo Machuca, Maintenance Manager, Dave Davis, Senior Production and Operations Manager WAGNER NOËL PERFORMING ARTS CENTER WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? Each event offers a different experience for our patrons and the production and operations crew are a special part of that behind the scenes. WHAT KEEPS YOU MOTIVATED WHEN THINGS GET HARD? It takes a tremendous amount of stagehands and specialized contractors to put on an event. Each event is unique and comes with its own special challenges. We strive to bring the highest level of production to the Permian Basin. WHAT THREE WORDS WOULD YOUR FRIENDS USE TO DESCRIBE YOU? Adaptable, Efficient, Helpful WHAT IS THE WAGNER NOËL PERFORMING ARTS CENTER? We are a state-of-the-art facility that sits between Midland and Odessa. Providing a wide variety of entertainment. Rock, Pop, Classical, Latin, Comedy, Broadway, free and paid events. How can you become part of the Wagner Noël stage crew? Wagner Noël is always looking to expand our stagehand group. If interested, please fill out the application online at wagnernoel. com/about/employment. 1310 North FM 1788, Midland 432.552.4435 WagnerNoel.com Entertainment 2025 FACES of The Permian Basin
36 faces of the permian basin | hometownmedia.group J BOURBON & BUBBLY: Photos by Catrina L. Spears Join us for the inaugural Bourbon & Bubbly, a night of elegance, entertainment, and purpose in support of Harmony Home. At Harmony Home, our mission is to provide hope, healing, and support to children who have experienced sexual, physical, or emotional abuse. As a dedicated children’s advocacy center, we create a safe, compassionate environment where young survivors and their families can begin their journey toward recovery. We believe every child deserves to be heard, valued, and protected. Our team of caring professionals, including family advocates, works closely with families, law enforcement, and community partners to provide comprehensive services. These include forensic interviews, advocacy, and therapeutic support, all designed to reduce trauma and guide families through this challenging time. Our family advocates play a vital role in ensuring caregivers are supported, informed, and empowered. They connect families to resources, provide emotional support, and help navigate the complexities of the healing process. At Harmony Home, we focus on fostering resilience, building trust, and helping families find strength together. Harmony Home is more than a place of support - it is a beacon of hope where children find safety, families find guidance, and healing begins. Be part of this extraordinary first-ever event and make a lasting impact. Enjoy an evening of bourbon tasting, sparkling drinks, gourmet bites, and live entertainment, all while giving back to those who need it most. Event Details: April 25, 2025, 5:30pm-11:00pm, La Hacienda Tickets and Donations: https://bb25.cbo.io Sip, Celebrate, & Support Harmony Home
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