1 hometown living at its best FACES 2026 PERMIAN BASIN of THE Faces of the Permian Basin is published by Hometown Living. 817.599.6167 | hometownmedia.group PROUDLY PRINTED IN THE USA All rights reserved. Copies or reproduction of this publication in whole or in part is strictly prohibited without expressed written authorization from the publisher. Every effort is made to ensure the accuracy of the information contained herein. Advertising is subject to omission, errors, and other changes without notice. Special Edition At the heart of what we do as a family-owned company is a commitment to telling the stories of the people and places that shape our community. We partner with local businesses to help them grow and succeed while showcasing organizations that are the heartbeat of the Permian Basin. The Faces featured in this issue represent leadership in West Texas that extends far beyond professional achievement. These individuals are deeply invested in the community as youth coaches, philanthropic leaders, church members, volunteers, and mentors. Community is not defined by geography, but by the relationships built within it, and The Faces of the Permian Basin offers readers a meaningful look at the people helping to shape those connections. Also highlighted throughout this issue are exceptional non-profit organizations serving the Permian Basin. Their impact is felt on both sides of service: in the lives they touch and in the dedicated individuals who give generously of their time, talent, and resources. As you turn these pages, we challenge you to consider supporting a non-profit whose mission resonates with you. Did you know that each featured Face generously donates a nonprofit spotlight to an organization of their choice? If you are a business owner interested in supporting a specific non-profit, we would love to hear from you! We hope you enjoy this issue as much as we have enjoyed putting it together! Thank you for supporting these local Faces and non-profits that strengthen our community. With prayers of blessing for you and yours, Lindsey Kruger TEAMletter MIDLAND ODESSA living living As each one has received a special gift, employ it in serving one another as good stewards of the multifaceted grace of God. - 1 Peter 4:10 Casey Perkins Executive Publisher Susan Avery Lead Creative Design Lindsey Kruger Marketing & Client Relations Lindsey@hometownmedia.group Katie Audas Sales Account Executive katie@hometownmedia.group PHOTOGRAPHERS Angela Gonzales Photography Tiffany Wilson Photography
2 faces of the permian basin | hometownmedia.group GIFTS OF HOPE Permian Basin Gifts of Hope exists to offer HOPE to the heart, soul, mind, and body of cancer patients in 33 counties of the Permian Basin. We offer hope through providing free lodging at our Hope House, financial assistance for various costs of treatment, support groups, daily lunches for chemo patients, and follow up phone calls. The hope we share comes from individual donors, corporate partners and local foundations. If you would like to learn more about how you can make a difference or volunteer, please give us a call at 432-218-8714 or visit our website at www.giftsofhopetx.org. PermianBasin Provided by PB Gifts of Hope
3 hometown living at its best 3 The face of Amanda Herrmann HIIT4FIT Why are you passionate about this industry? Our passion comes from a simple belief, movement can change lives. We created HIIT4FIT to be more than a gym; it’s a place where everyone, no matter their age or fitness level, feels seen, supported, and capable of growth. Too often, people avoid fitness out of fear of judgment. We’re changing that by creating a welcoming space where everyone can move with purpose, confidence, and community. We offer diverse classes including Strength, HIIT, Strength & Renew, Yoga, DEKA, and HYROX to meet people wherever they are on their journey. HIIT4FIT isn’t just about training bodies; it’s about building resilience, fighting disease, and empowering our community to live healthier, happier lives together. How are you involved in the community? Community is at the heart of everything we do. We proudly support Gifts of Hope through our annual Reps for Remission workout, benefiting cancer patients and their families. We partner with Breaking Bread to feed local families through food and toy drives, and we give back through donation workouts for animal shelters and veterans. We also host free Wellness Talks and support the 432 Run Crew. True fitness is about caring, connecting, and creating impact, inside and outside the gym. What is the best piece of advice you would give/words of wisdom? Don’t be afraid to start your fitness journey, just start. Do it for yourself, your health, and your loved ones. We will meet you exactly where you are. Walking through the door is the hardest part, but we guide, support, and celebrate every step of progress. Make small, achievable goals, check them off, and watch your confidence grow. Be kind to yourself, give yourself grace, and stay consistent. Over time, those baby steps add up to a stronger, healthier, and more confident you. 201 South C Street Midland 432.288.4620 HIIT4FITMIDLAND.NET Health &Fitness 2026 FACES of the Permian Basin
4 faces of the permian basin | hometownmedia.group In 2003, a group of employees from Haliburton Baroid came together to organize a sporting clays tournament to support a fellow colleague facing financial hardships. The success of this event ignited a passionate commitment within the group to extend their helping hand to oilfield families grappling with adversity caused by injury, illness or natural disasters. From this humble beginning, Oilfield Helping Hands (OHH) has expanded its presence to multiple chapters spanning regions across the United States. Since its founding, the organization has granted more than $6.9 million in aid, all dedicated to providing relief to oilfield families in need. Through charitable events, they have not only helped those in need but have also succeeded in fostering unity within the oil and gas industry. To date, OHH has made a profound impact by assisting 1,115+ recipients hailing from 501 different companies. OHH invites volunteers who share their passion for making a positive impact, whether as a free individual member or through a corporate membership, to join and enjoy combining philanthropy and fun. Sign up or connect with your local chapter through their website: www.oilfieldhelpinghands.org. Oilfield Provided by OHH HELPING HANDS
5 hometown living at its best The face of Lynna Mikeska, Owner Rosie Ramos, Lead LMT Kayli Beal, Lead Esthetician WOODHOUSE SPA MIDLAND What makes you and your business unique from competitors? “The luxury experience we offer that begins the moment our guest walks in the door. Our therapists and hospitality team love to build personal connections and trust with our guests. A day at Woodhouse Midland extends beyond just a spa service - we truly aim to cater to mind, body, and spirit.” - Lynna Mikeska, Owner Why are you passionate about this industry? “I love being part of the reason why a person smiles and feels good. Life is stressful, we get older, aches and pains are inevitable. I love that as a therapist I can take my knowledge about massage and body care and use it to help make someone feel better, whether that’s mentally or physically. Woodhouse provides the perfect setting for renewal. “ - Rosie, Lead Massage Therapist How do West Texans benefit from your business? “People visiting our spa are able to escape from the hustle of life and relax. We offer results-focused skin and body care treatments in a serene environment with staff that truly care. Nothing beats a Woodhouse Experience!” - Kayli, Lead Esthetician 5400 Frio Drive Midland 432.268.0210 Midland.WoodhouseSpas.com Rejuvenation 2026 FACES of the Permian Basin
6 faces of the permian basin | hometownmedia.group APHASIA Provided by The Aphasia Center Center Rebuilding Communication, Reclaiming Lives For over 22 years, the Aphasia Center of West Texas has been transforming lives across the Permian Basin. Aphasia—a language disorder often caused by stroke or brain injury—can make everyday communication feel impossible. At the Center, individuals rediscover connection, confidence, and the ability to express themselves through innovative programs, compassionate support, and a vibrant community. As a proudly local nonprofit, every dollar donated stays within the Permian Basin, directly supporting neighbors, friends, and families affected by aphasia. The Center offers personalized therapy, group sessions, and resources that help participants rebuild relationships and reclaim independence. Why Support Matters Donations to the Aphasia Center fuel life-changing services, scholarships, and outreach efforts. Each contribution—large or small—ensures that no one faces aphasia alone. Support from the community empowers individuals to find their words and reconnect with the world around them. To make a lasting impact, visit the acwtx.org and donate today. Be part of a movement that’s restoring communication—and transforming lives—throughout the Permian Basin.
7 hometown living at its best 7 THE FACE OF Why are you passionate about this industry? It’s a business that’s all about making people happy and getting to be a part of the little and big moments in their lives. How are you involved in the community? I donate to over 50 local non-profit organizations each year and I serve on several boards around the community including Manor Park, High Sky and The Museum of the Southwest. What keeps you motivated when things get hard? Prayer What is the best piece of advice you would give? Believe in yourself and let your faith guide you. What is your favorite thing about West Texas? The people and sense of community. 2101 W Wadley, Suite 31, Midland 432.682.8008 CathyEastham.com FineJewelry Cathy Eastham CATHY EASTHAM JEWLERY 2026 FACES of the Permian Basin
8 faces of the permian basin | hometownmedia.group Bynum School serves individuals with disabilities. Located in northwest Midland, it is the only public or private school in West Texas providing uninterrupted year-round services to these students from age 3 to adult. Bynum School enrolls 120 students who exhibit intellectual disabilities, autism spectrum disorders, learning disabilities of all types, unique and rare syndromes, and medical fragility. Most are challenged by multiple disabling conditions. Bynum School’s Preschool through High School Program, accredited by Cognia, helps students grow in academic, life, social, and behavioral skills. Individualized program plans allow students to receive academic instruction, neurologic music therapy, speech therapy, occupational therapy, training in life skills, self-help skills, and vocational skills. Bynum School collaborates with other providers to offer a summer day camp and equine-assisted therapies. The Bynum School's Adult Programs is designed to change the lives of adults and teens with special needs by providing individualized educational and independent life skills training. Its Jobsite Training Program has been successful in leading many students to become productive citizens working in the Permian Basin community. Bynum School has experienced phenomenal growth over the past five years, reflecting the community's need for high-quality care for its special need’s population. Bynum School focuses on abilities, not disabilities. Provided by Bynum School BYNUMSchool
THE FACE OF What makes you and your business unique from competitors? We’ve carved out a unique niche through our fresh, thoughtful approach to advertising. We don’t just market, we create experiences. From carefully selecting promotional products designed to be desired and kept, to crafting campaigns that are both catchy and tasteful, we focus on making our clients unforgettable while setting them apart from the competition. How are you involved in the community? I am an active volunteer and board member at the Bynum School for children with special needs. I have served as the fundraising chair, marketing chair, secretary, and now vice president. What is the best piece of advice you would give? Always do the right thing. It may not guarantee an immediate win, but it sets clear boundaries and keeps your focus on what truly matters. Business is naturally competitive, but staying grounded in your values builds trust, integrity, and long-term success. Savannah Alvarado HANCOCK ADVERTISING GROUP 3300 N A Street, Building 8 Suite 140, Midland 432.694.2181 HancockGroup.net | HancockPromo.com Advertising As Seen in The Scout Guide West Texas 2026 FACES of the Permian Basin 9 hometown living at its best
10 faces of the permian basin | hometownmedia.group On August 23, 2025, the Boys & Girls Clubs of the Permian Basin’s Sneaker Ball brought attendees from across the Basin together for an event supporting over 6,000 youth who participate in the Club’s outside-of-school programs and youth sports. Boys & Girls Club of the Permian Basin provides a safe place for kids to have mentors, hot meals, educational programming, art, technology, sports, and so much more. Sneaker Ball brought club kids back to the event to greet donors through the creation of event decor and to share how their time at the club has impacted their lives. Midlanders, Odessans and beyond came together to see SNL’s longeststanding cast member, Kenan Thompson. Guests also enjoyed a unique meal of a ‘Good Burger’ style dinner, games, live and silent auction, watercolor artist, jewelry pull, and ended the evening with an after-party featuring DJ Bryan that kept the dance floor full until midnight. This extremely successful event helped raise over 1 million dollars for the local clubs in their mission to help young people become productive, caring, and responsible citizens by providing enriching experiences in a positive environment, all for just A DOLLAR A DAY. A huge thank you to the donors, committee members, BGC staff, and volunteers who made it possible for the BGCPB to serve more children in the community who truly need the club. Visit their website, BASINKIDS.ORG, for information on how you can help support the children of the Boys & Girls Clubs of the Permian Basin. We hope to see you all at next year’s gala, August 22, 2026, at the Odessa Marriott Hotel & Conference Center—theme details to be announced soon. Photos by MK Media, Katrina Lockhart and Matthew Samaniego BOYS &Girls Club
THE FACE OF Shelton & Brooke Rainey RAINROCK SERVICES What makes you and your business unique from competitors? Christ-centered values, unparalleled customer service, and a commitment to quality set RainRock Services apart. How are you involved in the community? Matthew 18:4; We aim to pour back into the community at all levels. We are involved in supporting many youth organizations in both Midland and Odessa. We are also involved with the Cattle Barons Ball for ACS, the American Cancer Society, and the Boys and Girls Club of the Permian Basin. What is your favorite thing about West Texas? The people...there are none better. 4906 South County Rd 1314, Odessa 432.279.1566 RainRockServices.com Surface Equipment Rental 2026 FACES of the Permian Basin 11 hometown living at its best
12 faces of the permian basin | hometownmedia.group WWest Texas Food Bank recently marked an important milestone in its mission to fight hunger in our area with the grand opening of the Odessa Expansion. Food Bank volunteers now have a dedicated center where they can contribute their time and efforts towards sorting, packing, and distributing food to those in need. In addition to the warehouse and volunteer center, the Odessa Food Bank campus now has extended green space that features a butterfly and bee pollinator garden. This innovative space enhances the Food Bank but also serves a practical purpose in promoting educational opportunities for the community to learn more about where food comes from. Overall, the West Texas Food Bank now has more than 25,000 square feet to operate, significantly boosting its ability to combat food insecurity in the region. This expansion not only increases the food bank’s storage and distribution capacity but also fosters a supportive and educational environment for the community, ensuring a more effective and sustainable effort in addressing hunger across West Texas. Food Bank Provided by West Texas Food Bank WEST TEXAS
What makes you and your business unique from competitors? Rogers Ford Lincoln is unique in that we are the only third generation, locally owned and operated for over 60 years now, car dealership in Midland. Nowadays lots of dealerships are owned by large conglomerate corporations with dealerships in different towns. We’re all at this one location and that gives us an amazing advantage and opportunity to really focus on our customers and provide them with the best experience possible. Why are you passionate about this industry? Cars aren’t just machines- they represent freedom, individuality, and progress. A vehicle is one of the largest and most important purchases and we love being a part of that experience. Buying a new car is the fun part, but providing maintenance and service are incredibly important aspects of being a successful car dealer. How are you involved in the community? My grandfather always said, “If you take care of the community that you live in, that community will take care of you.” I have enjoyed positions at our church, the YMCA, Booster Clubs and the Midland Educational Foundation. What is the best piece of advice you would give/words of wisdom? Compete against yourself, not against others. Stop trying to compare yourself to other people because you will always find someone who is more successful. I am following the footsteps of two great men, and I want to make Rogers Ford Lincoln even better. 4200 West Wall Steet, Midland 432.694.8801 RogersFord.com Locally Owned THE FACE OF Todd Rogers Vice President/Owner ROGERS FORD LINCOLN 2026 FACES of the Permian Basin 13 hometown living at its best
14 faces of the permian basin | hometownmedia.group TEE First Tee - West Texas’ mission is to impact the lives of young people from all backgrounds by providing educational programs that build character, instill life-enhancing values, and promote healthy choices through the game of golf. In a world where social pressures are always on, where calm and confidence are hard to access, and where perseverance is a required superpower every day, our kids are growing in new environments that are demanding more from them, and therefore more from us. First Tee helps kids uncover the values they’ll carry with them, wherever they decide to go. We focus our programs on the following key elements: • Character Development • Adult Mentors • Personal Growth • College Scholarships We invite you to join us in making a lasting impact on the lives of young people in our community. Your generous support allows First Tee – West Texas to continue providing innovative programs that build character, instill life-enhancing values, and promote healthy choices through golf. Consider making a tax-deductible donation today to help us reach and build more Game Changers. Your contribution will directly fund: • Scholarships for underprivileged children to participate in our programs • Expanded outreach to local schools, enhancing life skills education • Upkeep and development of our golf facility • Continued growth of our successful programs First Provided by First Tee of West Texas
THE FACE OF What makes you and your business unique from competitors? Experience and value. A powerhouse team with a credible track record of over 30+ years experience, 2 billion+ in sales and thousands of successfully closed transactions. How do the residents of Permian Basin benefit from your business? A place where Real Estate meets showstopping creativity. Reputably known for outstanding marketing and bringing excitement to our client’s. How are you involved in the community? We are rooted in our community. We live here, serve here, and show up every way we are able. Our community is unlike any other and it makes us proud to be part of it. What keeps you motivated when things get hard? Our clients rely on us to show up and do our job well. We enjoy bringing simplicity to our clients’ lives as they are making big life changes in theirs. When you were a kid, what did you want to be when you grew up? I wanted to be the best at whatever I was doing. Home Victoria Printz & Alex Kubacak VICTORIA PRINTZ & CO. 4400 North Big Spring C30, Midland 432.664.5400 VictoriaPrintz.com 2026 FACES of the Permian Basin 15 hometown living at its best
16 faces of the permian basin | hometownmedia.group HHartley was diagnosed with Leukemia at only 17 months old. After a 4 ½ year battle with 3 relapses, she was given her angel wings on February 24, 2022. Before she became terminal, her parents set up Hart of Gold, a 501c3 Non-Profit organization, to give back to kids who were fighting the same awful disease. Now they continue to help families in need in her honor. The Hearne’s goal is to provide practical support to children battling cancer along with their families. From seasonal goodie bags stuffed with toys, activities and therapeutic supplies to scooters for kids to ride around the hallways on those seemingly never-ending days and weeks at a time spent in the hospital. It is their joy and mission to provide joy for these children! Forever 5 is the motto for the Hart of Gold Foundation. It is a statement of hope in remembrance of Hartley Hearne, who was given her angel wings at the age of 5. She was, is, and forever will be a symbol of light and hope for her family, friends, and the community at large. All donations made to Hart of Gold go right back into assisting kids in the Permian Basin that are either currently battling cancer, done with treatment or have lost their life to the disease. The Hearnes hope one day there is a cure but until then they will do their part in bringing joy to these families who deserve it. They know firsthand what any small gift to a child battling can do to their spirit. Every month they provide gift bags to Midland Memorial Pediatric floor and give kids EZY Rollers, Hats, Balloons, and T-shirts. With your support they can continue to put a smile on more kids’ faces. To learn more or donate, visit their website, hartofgold.org. Provided by Hearne Family HART of Gold
THE FACE OF What makes you and your business unique from the rest? We are family operated and locally owned. As owners, we are in the store daily and have built relationships with our customers. Our store offers a much different experience than most, from our decor to our offerings. How are you involved in the community? We strive to use our platform to give back to the community. We are always trying to help support local fundraisers. We also host fundraisers in our store when possible! How do you measure success? Word of mouth. If people can recommend you, you’re doing something right! What is your favorite thing about West Texas? West Texas is such a unique and special place. The people just can’t be beat! We’ve never known such awesome people! 4601 Cross Pointe Drive, Midland 432.288.6001 Local Liquor Stores Kienan & Piper Goodnight GOODNIGHT SPIRITS 2026 FACES of the Permian Basin 17 hometown living at its best
18 faces of the permian basin | hometownmedia.group MIDLAND Midland Animal Shelter Adoptables (MASA) is a 501c3 nonprofit dedicated to saving the lives of shelter pets in our community. Our mission is simple yet vital: to network the animals at Midland Animal Shelter, increase adoptions, and reduce euthanasia rates. Every day, countless dogs and cats arrive at the shelter through no fault of their own. MASA works tirelessly to give them a second chance by sharing their stories, connecting them with adopters and rescues, and supporting the shelter staff with resources that make a difference. But we can’t do this alone. MASA is fueled by volunteers, fosters, and donors who believe that every pet deserves a loving home. Whether it’s giving your time to walk dogs, opening your heart to foster, or contributing financially to help provide food, medical care, and enrichment, your support has a direct impact on saving lives. Join us in making a difference for the voiceless. Together, we can turn “homeless” into “home.” FOSTER | ADOPT | DONATE Provided by Tasha Sport Photography & MASA Animal Shelter Adoptables
2026 FACES of the Permian Basin WHY ARE YOU PASSIONATE ABOUT THIS INDUSTRY? Katy: Being a family attorney is amazing because our work has direct impact on real families. Helping our clients navigate some of the hardest parts of their lives is not always easy but it sure is rewarding. WHAT IS THE BEST PIECE OF ADVICE YOU WOULD GIVE? Katy: Be kind. Everyone you meet is fighting a hard battle. HOW DO THE RESIDENTS OF PB BENEFIT FROM YOUR BUSINESS? Charles: We bring Permian Basin residents big city legal skills with small town values. WHAT IS YOUR FAVORITE THING ABOUT WEST TEXAS? Charles: The people of course! The face of Ward, Myers & Stallings William Ward Charles Myers Katy Stallings WARD, MYERS, & STALLINGS 1010 West Texas Avenue, Midland 432.683.3700 / Text 432.251.3799 WardMyers.com 19 hometown living at its best
20 faces of the permian basin | hometownmedia.group MIDLAND RAPE CRISIS Since 1979, the Midland Rape Crisis and Children’s Advocacy Center (MRCCAC) has been dedicated to supporting survivors of sexual violence and abuse across the Permian Basin. We envision a world where every survivor is met with compassion, dignity, and unwavering support. Our mission is to provide a safe space where children and adults can access essential resources, including forensic interviews, trauma-focused therapy, medical advocacy, and educational outreach. In 2024, MRCCAC served over 700 survivors, helping them navigate their journey to healing and justice. Beyond direct services, we unite the community through events like Blue the Basin and Wine, Women, and Shoes. These gatherings raise awareness and crucial funds, demonstrating the strength of collective action in creating lasting change. Every survivor deserves to be heard, believed, and supported. Your contribution—whether through a donation that fuels our programs or volunteering your time—makes a profound difference in the lives of those we serve. Together, we can restore hope, build a safer community, and shine light into the darkest moments. Visit MRCCAC.org or call 432-682-7273 to donate or volunteer today. Because hope begins here—with you. & Children’s Advocacy Center Provided by MRCCAC
THE FACE OF Jaci Rich RICH MEDICAL AESTHETICS What makes you and your business unique from competitors? Every patient’s plan is custom-tailored to fit your needs, not a generic checklist. Whether you’re looking for subtle rejuvenation or a more noticeable refresh, we take the time to understand your concerns and design a plan that feels right for you. Our treatment plans are guided by a board-certified Nurse Practitioner with 20 years experience in the medical field. Why are you passionate about this industry? At the heart of what we do is a simple passion: helping people feel better about themselves. Sometimes it’s a small tweak, other times it’s a more noticeable refresh—but no matter the treatment, our goal is always the same: a natural look that enhances your unique beauty. The best part? Watching our patients light up with a smile when they see their results. That moment of confidence and joy is why we do what we do. What is the best piece of advice you would give? Just take that first step. The unknown can feel intimidating, but growth doesn’t happen in comfort zones. Whether it’s starting your skincare journey, trying a new treatment, or simply investing a little time in yourself, moving toward your goal is always better than standing still. Every big transformation begins with that very first step—and we’ll be here to guide you along the way. 4517 Santa Rosa Drive, Midland 432.233.1965 RichMedicalAesthetics.com Rejuvenating Medicine 2026 FACES of the Permian Basin 21 hometown living at its best
22 faces of the permian basin | hometownmedia.group Addiction affects every family in the Permian Basin whether directly or indirectly. It touches every industry, every income level. And when we help someone recover, we strengthen our whole region. If you care about the future of the Permian Basin, you need to care about recovery. Every life in recovery is one less drunk individual behind the wheel of car, it’s one less fatality on the side of the road, it’s one less desperate individual willing to do whatever it takes to get enough cash for their next fix. Each person they treat helps our community become a safer place for families and children. Thank you for helping Heal Lives and Restore Families. Together, we are making a difference. Springboard Center is the Permian Basin’s premier alcohol and drug treatment center. They deliver hope with accountability. It’s medically sound, spiritually grounded, and built around measurable results. They don’t just say someone’s doing better, they track it. Cravings go down. Completion rates go up. And their staff genuinely cares. They show up, even on hard days. That level of heart, backed by hard data, is rare. Being a nonprofit means their focus is on people, not profit. It allows them to keep treatment fees far lower than most private centers while still offering best-in-class care. But they can’t do it alone. It’s their donors who make the difference—who make sure cost never stands in the way of someone getting help. If you’ve ever wanted to be part of saving a life or helping a child get their parent back, this is your chance. Your gift to Springboard doesn’t just help someone recover—it helps a whole family heal. Provided by Springboard Center Springboard CENTER DONATE TODAY
What inspired you to get involved with The Springboard Center? Recovery from addiction is very personal to me. That alone makes it very hard to stand by when I see so many lives in our community being torn apart by addiction: mothers, fathers, neighbors. I wanted to be part of something that actually moved the needle. Springboard doesn’t just treat addiction; it integrates folks into the local recovery community and helps them rebuild their lives. When someone finds sobriety here, you’re not just saving one life. You’re restoring a family. That’s what called me to serve. As Chairman, you’ve had a front-row seat to some powerful transformations. What sticks with you the most? It is very inspiring to watch all the second chances. The dad who’s back coaching Little League. The mom who’s tucking her kids in again after years away. I’ve watched employees walk back into their jobs and make it right. That’s the miracle of Springboard, people come in from all walks of life broken, and you get to watch them pick up the pieces, own their story, and start fresh. I get to see grace in action. What do you think the Permian Basin community often overlooks when it comes to addiction? We sometimes treat addiction like a moral failure when it’s really a medical condition and a community issue. Addiction fuels crime, tears up families, and impacts the workforce. But recovery spreads. When someone gets clean, you don’t just help them, you help their kids, their employer, their church, their neighborhood. That’s why Springboard matters. It’s not just about treatment, it’s about healing the whole ecosystem. What would you say to someone struggling right now or to a family watching a loved one battle addiction? Don’t wait. Don’t try to do it alone. Springboard is here. This disease thrives in silence and isolation. But the minute you take that first step, whether it’s calling for help or showing up for detox, you’re not alone anymore. We believe people can change. We’ve seen it. Every day. 200 Corporate Drive, Midland 432.620.0255 SpringBoardCenter.org THE FACE OF Charles Granger THE SPRINGBOARD CENTER Addiction Recovery 2026 FACES of the Permian Basin 23 hometown living at its best
24 faces of the permian basin | hometownmedia.group AMERICAN Provided by The American Heart Association HeartAssociation The 2025 Permian Basin Go Red for Women Luncheon, held May 7 at the Odessa Marriott, spotlighted women’s heart health with the theme “Give Heart Disease the Boot.” First Alert 7 anchor Jay Hendricks chaired the event in honor of his late wife, Susan, who died of a heart attack in 2023. “She always put others first,” Hendricks said. “If I can save one life, then I did not do this in vain.” The luncheon featured CPR education and the American Heart Association’s goal to boost bystander CPR rates. Go Red for Women is nationally sponsored by CVS Health and supported locally by Medical Center Health System, Odessa Marriott and Bryant Family Foundation. Meanwhile, the Association launched telehealth “health hubs” in libraries across Jeff Davis, Reeves and Hockley counties, where hypertension rates exceed 30%. Funded by the FMH Foundation, each hub includes soundproof rooms with Bluetooth-enabled monitors and scales for virtual appointments. CPR kits and blood pressure cuffs are available for checkout. To donate, volunteer or to get information on the 2026 Permian Basin Go Red for Women Luncheon, contact Ashley.Quintana@heart.org.
What makes you and your business unique from competitors? We are a single-provider practice, ensuring that you will see the same provider during each visit. Our approach fosters a hometown family atmosphere, reflecting our roots in Midland, Texas. Why are you passionate about this industry? I am passionate about this industry because I find great fulfillment in addressing the challenges faced by patients on a daily basis. Providing effective solutions that alleviate their concerns and contribute to improved outcomes is what drives my commitment to this work. How are you involved in the Permian Basin community? I lead a non-profit softball organization called the Black Widows, volunteer my time at St. Stephen’s Church as a Knight of Columbus, and actively participate in events organized by the Midland Fire Department and Midland Police Department to raise funds in support of our first responders. What keeps you motivated when things get hard? Knowing that one day I will need a provider to care for me that loves his/her job as much as I do, keeps me motivated. What is the best piece of advice you would give? Never say, “I will tomorrow, do it today because God never promised you tomorrow.” This powerful reminder encourages us to seize the moment and act now, emphasizing the importance of taking immediate action rather than postponing our intentions. How do you measure success? I define success by the achievements of my patients, family, friends, and peers. Our impact on those around us reflects our own success; if we have not contributed to their growth and accomplishments, we cannot consider ourselves truly successful. What is your favorite thing about West Texas? The deep passion and mutual support in West Texas create an unbreakable bond among its community members. What three words would your friends use to describe you? Passionate, Intense, Funny 4410 North Midkiff, Suite D6, Midland 432.704.5607 CourtyardFamilyPractice.com THE FACE OF Kevin E. Salas FNPC NRCME COHC COURTYARD FAMILY PRACTICE Family Medicine 2026 FACES of the Permian Basin 25 hometown living at its best
RReflection Ministries is a nonprofit organization based in Midland, Texas, providing long-term, restorative care to survivors of human trafficking. Reflection offers a structured continuum of care that includes crisis stabilization, residential housing, medical and psychiatric care, therapeutic counseling, education, life-skills development, and aftercare support. The program is designed to address the complex needs of survivors through a trauma-informed, survivor-centered approach. Each participant receives individualized support focused on safety, healing, accountability, and long-term independence. Reflection works closely with law enforcement, medical providers, legal professionals, and community partners to ensure comprehensive care and coordinated advocacy. Healing from trafficking takes time. Reflection Ministries is committed to walking alongside survivors and providing stability and consistency as they rebuild their lives and move toward self-sufficiency and true freedom. Community support makes this work possible. Individuals, businesses, and churches can get involved by volunteering, donating, or partnering to support survivors on their healing journey. To learn more or to get involved, visit ReflectionMinistriesTx.org. Provided by Reflection Ministries RESTORING LIVES IMPACTED BY HUMAN TRAFFICKING Reflection Ministries
THE FACE OF What makes you and your business unique from competitors? NADA Wax is the first and only full-body waxing and after-wax skincare salon in the Permian Basin. What truly sets us apart is that we don’t just focus on services, we focus on education, skin health, and the overall experience. After-wax care is just as important as the service itself, and we’ve built our business around treating the skin with intention, knowledge, and respect. Our clients aren’t just coming in for a service; they trust us with their skin, and we take that responsibility seriously. Why are you passionate about this industry? Our passion goes far beyond beauty services. We wanted to create a workplace where women feel empowered, supported, and genuinely valued. At NADA Wax, we blend the creativity and flexibility of the beauty industry with the structure and stability typically found in the corporate world, without the rigidity. We believe when women are given real opportunity, clear growth, and are rewarded for their effort and commitment, they thrive. When our team feels appreciated and secure, they naturally give their best to the clients we serve. Building that kind of environment — one that supports both personal growth and professional success — is what drives us every day. What keeps you motivated when things get hard? Our faith. God is our source and our foundation. This is a faith-based business, and we truly believe He leads the decisions made here. When things get hard — and they do — we lean into obedience and trust rather than fear. Our goal is to be obedient, to lead with integrity, and to allow God to guide both personal life and business. That perspective keeps us grounded, focused, and motivated even through the challenges. Megan Perkins & Joseph Duran NADA WAX 5701 Starboard Drive Suite 3, Midland 432.400.NADA (6232) NadaWax.com Confidence 2026 FACES of the Permian Basin 27 hometown living at its best
28 faces of the permian basin | hometownmedia.group TRINITY SCHOOL Provided by Trinity School Trinity School is a college preparatory community that provides a nurturing environment to enrich the mind, strengthen the body, enliven the soul, and inspire servant leadership. For over 65 years, Trinity has partnered with families to provide an exceptional education rooted in academic excellence, character development, spiritual growth, and service to others. We are committed to shaping compassionate leaders who will impact their communities and the world. Guided by faith, our students are encouraged to think critically, act with integrity, and lead with empathy. These values that last far beyond their time in the classroom. At Trinity, our 14:1 student-teacher ratio allows students to form meaningful connections with their teachers from Preschool through Upper School. With small classes and a personalized approach, every student receives the care and attention needed to thrive. The class of 2025 was a testament to our mission, as they garnered over $5.8 million dollars in merit scholarship offers. You can find out more about Trinity School by visiting us on Instagram, Facebook, or at trinitymidland.org. Experience the Difference
29 hometown living at its best What makes you and your business unique from competitors? What sets Trinity apart is the combination of academic excellence with a close-knit, faith-based community. Students are known, loved, and challenged by teachers who walk alongside them from preschool through graduation. Students often say that their supportive relationships with caring and knowledgeable teachers is one of their favorite parts of their Trinity experience. We balance tradition with innovation, rigor with support, and hard work with fun community events. That sense of belonging, paired with excellence, is what makes Trinity truly unique. How are you involved in the community? Trinity is deeply rooted in Midland. Servant leadership is a pillar of the school’s mission, and our students volunteer with local nonprofits, collect donations for those in need, and share their gifts with organizations throughout the Permian Basin. We also invite the community onto our campus for theater productions, athletics events, and speaker events. Trinity families are part of the fabric of the Permian Basin, and giving back is woven into our school culture. The face of Education TRINITY SCHOOL 3500 West Wadley Avenue, Midland 432.697.3281 TrinityMidland.org Why are you passionate about this industry? Education is one of the most powerful investments in the future. At Trinity, we’re passionate about inspiring curiosity, cultivating critical thinking, and helping students discover who they are and who they want to become. Watching students grow into confident, compassionate young adults is what fuels our love for this work. As Head of School, Shelby Hammer, emphasizes, Trinity’s goal is to nurture good people, not just good students. 2026 FACES of the Permian Basin
30 faces of the permian basin | hometownmedia.group Since 2012, Mission Agape, a local faith-based nonprofit, has been a beacon of hope for food-insecure families and students, providing vital nourishment and unwavering support. Driven by a commitment to love and serve, Mission Agape is dedicated to the vision of eradicating hunger in our community. Each school year, the organization distributes 1,800 weekend food bags and 1,400 teen snack bags to students facing food insecurity. With the launch of a new food program, Campus Food Box Outreach, they will be distributing food boxes at 9 MISD campuses for families in need, adding an extra 900 families served per month. During the summer months, they extend their outreach to children at Kaleidoscope Ministries, Opportunity Tribe, the Boys and Girls Club, and Camp Fire of West Texas. Monthly, they provide food to almost 700 families in 9 counties. In May of 2025, Mission Agape moved into their new home. With dedicated areas for food storage, packing, and distribution, they can reach more children and families with consistency and care. It also provides a welcoming place where volunteers can gather, and families can experience dignity and encouragement while receiving support. This building is not just a structure, it is a tool that strengthens their ability to meet needs and share hope in our community. Mission Agape hosts two fundraisers per year, an annual golf tournament and Chop Hunger in the Permian Basin, cooking competition. They welcome fundraiser sponsors and food drive, school supply drive, or toy drive hosts. MISSION Agape Provided by Mission Agape
THE FACE OF What makes you and your business unique from competitors? I call it the Gammage Advantage! I have been in the Real Estate business since 1998 and have sold over $1.3 billion since 2006, which equals a lot of transactions here in Midland, Texas! I work with both buyers and sellers, so I have a vast knowledge of the market and an amazing team supporting me! Why are you passionate about this industry? I have been blessed with the BEST clientele! Watching dreams come true every day is a blessing in itself! My mother always told me to do something I love and I’ll never regret it! That has been so true! How are you involved in the community? I shop local as much as I can! Supporting local/familyowned businesses is so important to our community. And since I don’t cook, I support a lot of restaurants! What keeps you motivated when things get hard? The finish line! Working through challenges and crossing that line to hand the keys to the buyer of a new home or watching the sellers move in a different direction toward their new dream is very satisfying! What is the best piece of advice you would give? *Advice to New Agents - Get into this business for the right reason! There is a lot to each transaction and it is more than just looking at beautiful houses. It is personal! Each client is moving for a reason, and some aren’t always the best situation. Keep focused on what each client needs and figure out how to get them there! *Advice to Buyers/ Sellers - Use a licensed Realtor! Find an experienced agent that can guide you through every aspect of the process! What is your favorite thing about West Texas? The people, the weather and the sunsets! DeLaura Grace Gammage LEGACY REAL ESTATE 4400 North Big Spring Street, Suite 101 Midland 432.288.3880 DelauraGammage.com Midland RealEstate 31 hometown living at its best 2026 FACES of the Permian Basin
32 faces of the permian basin | hometownmedia.group I PERMIAN BASIN Photos by Julian Macha & Diana Salazar Reability Center Imagine a community where every individual regardless of diagnosis, disability, or circumstance, has the opportunity to restore ability, rebuild confidence, and reimagine what’s possible. That vision has guided the Permian Basin Reability Center for more than 70 years. Founded in 1953, the Reability Center delivers personalized physical, occupational, and speech therapy, along with audiology services, to children and adults from 34 counties across the Permian Basin. Our patients navigate challenges including autism, stroke, traumatic brain injury, developmental delays, hearing loss, and life-altering accidents. Through one-on-one, compassionate care, each therapy session helps open doors to greater independence and renewed hope. In 2025 alone, the Reability Center provided 18,587 lifechanging therapy sessions to more than 2,000 patients, each session a step toward brighter futures and stronger families. As a nonprofit, the Center works to ensure access to care for all. While insurance is billed when available, our Sponsorship Program bridges critical gaps by offering free evaluations, screenings, and consultations for NICU graduates, children with cleft palate diagnoses, individuals with disabilities affecting behavior, and uninsured or underinsured patients in need of therapy. Together, we are restoring ability, and transforming lives, across the Permian Basin. Want to get involved? Visit www.pbreability.org.
THE FACE OF What makes you and your business unique from competitors? My background as a teacher laid the foundation for how I connect with others, particularly children. I’ve always been drawn to the honesty, energy, and unfiltered joy of children, which brings a natural, genuine feel to every session. I try to foster a warm, encouraging environment where kids feel at ease, allowing them to be fully themselves and letting their true personalities shine through. Why are you passionate about this industry? I’m passionate about this industry because I genuinely love people and the relationships that grow from working closely with others. Photography allows me to connect on a personal level while creating meaningful memories that will be cherished for generations. Knowing that these images become part of a person’s story, something they return to year after year, is incredibly fulfilling to me. Share with us some words of wisdom. Some of the best advice I’ve ever received came from my parents. My mom always reminded me to “reach for the stars” and believe in what’s possible, while my dad taught me “not to sweat the small stuff” and keep life in perspective. I carry both of their words with me every day, dreaming big while staying grounded in what truly matters. Tiffany Wilson TIFFANY WILSON PHOTOGRAPHY 203 West Wall Street #610, Midland TiffanyWilsonPhotography.com Meaningful Moments 33 hometown living at its best 2026 FACES of the Permian Basin
34 faces of the permian basin | hometownmedia.group RAYS OF For 24 years Hospice of Midland’s outreach program, Rays of Hope Children’s Grief Centre, has served the grieving children in the Permian Basin. Rays of Hope is a safe, neutral place for children ages 4-18 to do the work of grief. Children who have experienced significant loss due to death, separation, divorce, incarceration, deployment, or foster care are encouraged to participate. Through facilitated peer support groups, children share experiences, use creative arts as tools of expression, and acquire coping skills to work through the challenging issues that accompany grief. All services are free to participants and facilitated by trained volunteers. Programs Offered: Creative Wednesdays | Fostering Hope | HopeWorks Tools of Expression | MAD Camp | Teen Camp Journey Camp | School Groups To learn more, volunteer, or enroll a child, visit their website at raysofhopemidland.org or call 432-684-5437. Provided by Rays of Hope Valeria Juarez, Angela Hohensee, Katelyn Workman, Zach Workman & Ryan Sperl Khrystal Garcia, Mary Beth Anton, Angela Hohensee, Adriana Aguilar & Ryan Sperl Hope
35 hometown living at its best The face of Drs. Watson, Sager & Robins MIDLAND PEDIATRIC ASSOCIATES What makes you and your business unique from competitors? Our clinic always has physicians available on-site, ensuring that our patients receive consistent, immediate care, something not every practice can offer. We have urgent care appointments available each day and strive to see each patient who calls for a sick visit within 24 hours. 3Mds, 2NPs and 1 IBCLC working together to provide the best care for you and your family. Why are you passionate about this industry? What started as a dream in 1983 to bring world-class pediatric care to the Permian Basin has grown into a legacy of trust, compassion, and excellence spanning generations. Our primary goal is to ensure that our patients grow up healthy by addressing both physical and mental health issues. What is your favorite thing about West Texas? West Texas has embraced us as their premier pediatric clinic for over 40 years including families from as far west as Culberson, Presidio, Brewster and Jeff Davis counties. 4214 Mamies Circle, Midland 432.620.8687 MidlandPediatrics.com Childhood Wellness 2026 FACES of the Permian Basin
36 faces of the permian basin | hometownmedia.group According to Midland ISD, 60% of MISD children are economically disadvantaged. At 3:11, our mission is to bless these local kids with a little childhood magic, while meeting their basic needs in practical ways. We work closely with MISD and other agencies to identify children in need, and to provide opportunities through which our community can meet those needs. We have four programs that serve hundreds of local kids annually: Kids & Khakis is a behind-the-scenes program that delivers clothing, shoes, coats, and more directly to kids at local schools at the request of school personnel. Our unique Perfect PROMise program provides donated prom dresses to students free-ofcharge. 3:11 Christmas annually fills the wish lists of hundreds of local school children, taking a burden from parents struggling to make ends meet. And our new program, The 3:11 Dorm Project, serves local college students who do not have the support of a family by outfitting them with all of the essentials for dorm life. Please visit us at 311ministries.org to get to know us better! 3:11 Ministries Provided by 3:11 Ministries “Anyone who has two shirts should share with the one who has none” – Luke 3:11
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